Red Bull

Red Bull was dreamt up in 1984 by founder Dietrich Mateschitz after he tasted a similar drink made by Chaleo Yoovidhya. The two joined forces and created the Red Bull energy drink we know and love today. Launched in 1987 in Austria, the company has gone on to expand their sales over the last 35 years with a total of 9.8 billion cans sold worldwide in 2021. Constantly looking to improve and create new enticing flavours to deliver to their loyal customers, Red Bull has made their name and has established themselves within the fitness and general consumer culture society, The company’s famous mission is simply described on their website as ‘giving wings to people’ and as everyone knows, ‘Red Bull gives you wings’. The company shows no signs of slowing down and have even begun to implement ways to reduce their carbon footprint and overall effect on the environment, beciomign as sustainable as possible.