Oatein
Oatein began in 2015 when co-founders John-Paul Gardner and Andy Dixon discovered an issue within the protein market. They found that while there was a great variety of products, the majority of them did not hold a good flavour and taste. Using their existing knowledge and further detailed research, the duo decided to create Oatein, a company that specialises in healthy, tasty, protein packed products. Originally targeting consumers with a sweet tooth, producing flavours that resembled classic desserts such as cherry bakewell. Their journey led them to Dragon’s Den where they joined forces with Peter Jones. Using his £50,000 investment and the brand’s newfound exposure through the show, Oatein hit the ground running. Staying true to their mission from the very beginning which is ‘to make protein snacks and supplements that actually taste great’.