Misfits was launched in 2020 and the company set off with a mission ‘to create indulgent, plant-based snacks that everyone can enjoy’. Advertising their products to those who indulge in chocolate and are now looking for a healthier alternative with a high level of protein included. Misfits had a fast growth rate after launching and in 2021 alone sold over 7 million protein bars across 99 different countries. This success has led the company to expand their product range and flavours, constantly working to provide the highest quality ingredients within their products. Misfits is a company that not only focuses on the nutritional value of their products but also on their effect on the planet. The company measures their carbon footprint, including work commutes, packaging and energy usage. This measurement has helped them make the move to offset and reduce their carbon footprint, and their company is now carbon neutral.

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